Some indigenous villages in the Amazon now host tourists who visit their villages on a regular basis. For these visits, villagers dress up in traditional costumes and perform traditional dances. They also sell handicrafts. This host-guest interaction provides much needed income in a region that offers few permanent jobs. By showcasing their culture for tourists, villagers are preserving some elements of their traditional culture by continuing to make clothing similar to what their ancestors wore, performing dances based on dances that have been handed down from their ancestors, and continuing to make traditional handicrafts. This article is a case study of three villages in the Peruvian Amazon. The villagers in this study actively seek to participate in tourism for the income it brings in, and for the implications for cultural preservation. Indirectly, tourism in this area is also helping to preserve forested areas. Villages who can derive some of their income from tourism may be able to delay excessive clearance of land for the production of market crops, or the logging of pristine forests for timber.