Abstract of Articles of TRR 24(1), 1999
Theme: Senior Tourism
 
Touring For Pleasure: Studies of the Senior Self-Drive Travel Market
(Philip L. Pearce)
 
Long distance touring for pleasure by seniors is a phenomenon in several developed countries. The studies presented in this synthesis bring together material focussing on the senior self-drive market in Northern Australia. None were exclusively aimed at identifying seniors, but the presence of older travellers in a range of tourist market analyses was used as a resource for further consideration. The studies used a diversity of methods such as primary and secondary data analysis, mapping of places and qualitative accounts. Some major principles about long distance touring as an activity suitable for the senior market were identified. These included the ease of access, the purposefulness of the activity, the extended time span of the behaviour, the shared experience it embraces and the reflective and mentally challenging nature of the journeys. It is suggested that long distance touring fits the needs of seniors very well. Further, it is argued that the behavioural and experiential principles underlying long distance self-drive touring might also be generalised as researchers in gerontology and elsewhere attempt to understand well-being for seniors.
  Previous
 
 
© Copyright Tourism Recreation Research & Tej Vir Singh