When the two worlds of pleasure and recreation - tourism and media entertainment - meet one another in the context of opening markets and advancing globalization in India, a variety of responses are born in the everyday of international host-tourist relations. Powerful images guide and promote tourism, and play their unique roles in the sensory and extrasensory constructions of lived touristic spaces. In an interview sample of 80 Western travellers collected in Rajasthan, India, 97 % of women travellers complained about unwanted sexual advances. They also told about the men who had been genuinely surprised because of the negative response by the women involved. As host perceptions of the Western visitors appeared to be unrealistic, a further study on the information available and its ‘glocalized’ interpretations was concluded. This paper offers a brief look in the touristic construction of Westernity in the present day Indian media, where the dialogue of postcolonial collaboration and resistance have produced an idealized and demeaned image of a Western woman. On the other hand, the eroticisation of the Occident in the media has made the tourists themselves a touristic attraction and created conflicts between the hosts and the visitors. This is one situation indicative of the current stage of the globalization in the peripheral tourism regions of the ‘South’.