Research and the Tourism Industry: Building Bridges of Understanding and Insight

The growing importance of Information and Research (I/R) for effecting policy formulation, planning, and decision making continues to put increasing pressure on Destination Management Organizations (DMOs) to gather, interpret, and utilize this resource in a cost-effective manner. To achieve this goal, DMOs must develop their ability to use available I/R more efficiently. This article argues that current levels of understanding of the research process and research findings can be enhanced through “Learning Forums” provided by local and regional universities. In addition to benefitting industry, these Learning Forums offer a unique opportunity for university centres to access valuable research data. The end result will be strong, ongoing relationships that greatly enhance mutual understanding and insights into tourism destination management. Efforts are currently underway to assist selected members of the International Association of Convention & Visitor Bureaus (IACVB) to undertake pilot projects to develop Destination Learning Forums.