| The
trend known as the “graying of America” is affecting
the attitude that tourism marketers have towards seniors
nowadays. This study focuses on analysing the differences
between senior (50+) and non-senior tourists on their motivations
for visiting a nature-based destination, their visitation
patterns, and the recreation activities they engage in while
there. The results demonstrate that seniors are more likely
to be married, have children at home, be better educated
than non-seniors, and use newspapers and magazines as information
sources. The seniors are more likely to be motivated by
activities that ensure their good health and physical fitness,
their understanding of nature, and their personal enrichment.
Marketing strategies are suggested to successfully appeal
to this “new” nature-based senior market. |
