This
paper examines the statistical significance of socio-demographic
variables with reference to perception of Australia
as a tourist destination among a sample of 675 West
Malaysians. To the variables of age, gender, educational
attainment and household income are added the variables
of ethnicity reflecting Malaysia’s Malay, Chinese
and Indian populations, and an attitudinal one derived
from cluster analysis of a scale of destination attributes.
A regression model suggests that income and perception
of place may be key determinants of destination selection
and a simple model is suggested to illustrate possible
relationships. |
