Coca-cola,
the Ford Mondeo, the Big Mac are all examples of globally
standardised products. Globalisation has become an established
concept which explains a number of political, sociological,
environmental and economic trends that are taking place
on a worldwide scale. The tourism industry is part of
this process.
Tourism
education, the human resource development arm of the tourism
industry, faces the challenge of adequately preparing
graduates to compete and co-operate in this changing global
environment. A global tourism curriculum may seem an attractive
and inevitable prospect for tourism educators in the North
and South operating in this global market place. Certainly
for the South, with scarce resources and limited funds
to design programmes, implementing existing models of
tourism education from the North is an inexpensive option
(Echtner, 1995; Theuns and Go, 1992). However, given the
disparities in the economic, technological and socio-cultural
conditions of the North and the South, a global (particularly
a North dominated) tourism curriculum may be inappropriate.
This
paper seeks to examine three main issues. Firstly, the
extent of globalisation in tourism education is explored.
Secondly, the benefits and problems of global tourism
education are discussed followed by the implications of
this analysis for curriculum planning in the South. The
discussion reveals that a global tourism curriculum is
not the most appropriate response for tourism education
in this global environment.