In contemporary urban China, both domestic and outbound
tourism have developed rapidly during recent times.
Although these forms of tourism in China have been
well documented, little is said about their relationships
to wider social and cultural changes. This paper aims
to contextualize domestic and outbound tourism in
urban China from a sociological approach. In so doing,
both domestic and outbound tourism in China are treated
as the practice of touristic consumerism. First of
all, this paper discusses why tourism can be regarded
as touristic consumerism. Then, the paper examines
both domestic and outbound tourism in China in terms
of key institutional factors that contribute to the
formation of touristic consumerism. Finally, the paper
puts forward a theoretical model in which touristic
consumerism can be better understood.
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