Tourism
occurs within a system. While contemporary models
of the tourism system are useful in understanding
the dynamics of international tourism, it is found
that these models fall short of explaining the system
of conventional tourism in India. This paper explores
the conventional system of vernacular tourism with
the purpose of establishing the contextual nature
of these practices. This examination assists in asserting
that a value-based context is an indispensable factor
in the sustainable development of tourism in India.
In conclusion, it is asserted that India’s domestic
tourism is currently in a state of chaos, perpetuated
by the imposition of modern tourism on pre-modern
vernacular tourism that has the potential of developing
into a crisis. The article ends with a plea for the
formulation of an appropriate policy for domestic
tourism, befitting the sustainable development paradigm. |