| For
many participants, negotiating risk is an attractive feature
of structured adventure tourism activities. However, a failure
to control that risk will potentially cause harm both to
participants directly involved and to the reputation of
the activity’s operator. In examining adventure tourism,
this paper reviews how operators assess risk and explains
why clients accept that risk. Following this, a model describing
participants’ conditions of adventure based on the
interactions between their perception of fear of physical
hazards and control is proposed. This model is then integrated
into a framework that depicts the adventure tourism process.
Based on this framework, a number of research areas are
suggested and a process for industry standardization is
outlined. |
